Cobi
Athlete Marketing and Media Training Manager
Cobi is a strategist like no other – a true original with over 30 years in the media and creative industry. She studied in Los Angeles, where she sharpened her creative instincts and developed a deep understanding of international media and brand dynamics. With a global mindset and years of hands-on experience, she knows exactly how to position talent on the world stage.
A creative pioneer, Cobi has shaped projects now known across the globe. She constantly travels, observes, and connects — always ahead of the curve, always thinking bigger.
At JiVo Pro Agency, Cobi is the go-to expert for brand strategy and identity. She works directly with athletes to develop unique, tailored marketing plans that go far beyond the standard. Her goal: to transform raw potential into standout presence — on and off the field.
Cobi doesn’t just build brands. She builds relevance, resonance, and legacy.